Why are foodies turning their backs on Fairtrade?

Workshop is one of a number of high-end food companies that says it is committed to fair trade, but doesn’t have the certificate to prove it. With the Fairtrade logo now appearing even on mainstream brands such as Starbucks coffees and four-finger Kit Kats, this absence is becoming more and more conspicuous, especially during Fairtrade fortnight, which starts this week. But for a variety of reasons, many speciality providers, which invariably boast about their impeccable sourcing policies, are choosing not to sign up to the Fairtrade labelling scheme.

Article in the Guardian (24 February)