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As consumers, do we have double standards?

People still shop as though ethics were some kind of optional extra, relevant only to a few premium purchases. Consumers tend to operate according to a double-standard: they are outraged when companies do not ensure they source ethically but they do not often make much effort to source ethically themselves.

Blog post for the Fairtrade Foundation

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  • Perfectionism has a push and a pull: some are more drawn to the ideal, others more unable to abide the imperfect.