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Articles & Essays

We want it all. And we want it now.

Seventy-five years ago, the tinkling of a spoon in a cup signalled the dawn of a new cultural epoch. After seven years of research at a laboratory in Switzerland, the scientist Max Morgenthaler had perfected the technique of spray-drying liquid coffee into a soluble powder. And so on 1 April 1938, the world’s first instant coffee, Nescafé, was launched and from then on instantaneity came to permeate almost every aspect of our lives…

Piece in today’s Independent on Sunday


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